I run a newsroom team at The New York Times that blends journalism, social media, technology and analytics. I co-founded and Hacks & Hackers. Also, I am a yachtsman.

May 10, 2013 at 9:31am

Why Design Matters: If Snow Fall Were Published in a Standard Template

I am in beautiful Bergen, Norway, this week for the Nordic Media Festival. I gave a talk this morning on digital storytelling and, of course, everyone wanted to talk about Snow Fall.

As part of the presentation — and to drive home my point about design — I mocked up what Snow Fall might have been had our brilliant design, graphics and video teams not taken this project on.

Since a couple people asked for it, I decided to post the images here.


Doesn’t really grab you like the actual piece, does it?


I didn’t get around to replacing the text here, or writing captions for the dreaded multimedia inline stack.


My favorite slide. OK, maybe it would have been something like 21 links of pagination, but still.

 So, design matters. Any questions?


  1. urbanextremes reblogged this from pilhofer and added:
    Aron Pilhofer from The New York Times spoke about digital storytelling in a media conference in Bergen in May. He is...
  2. migliorifilmcinema reblogged this from cnnmoneytech
  3. citasdigitales reblogged this from pilhofer and added:
    No dejemos que el formato nota nos esclavice. Buen ejemplo el que da el gran Pilhofer sobre el trabajo multimedia del...
  4. ansieh reblogged this from pilhofer and added:
    If Snow Fall Were Published in a Standard Template A really great discussion about how consideration of design and...
  5. alex35acll reblogged this from cnnmoneytech and added:
    like to reblog this,fantastic article and love to read about money issues
  6. debpangdavis reblogged this from pilhofer
  7. oheveninthedark reblogged this from davesparks
  8. jlord reblogged this from pilhofer
  9. davesparks reblogged this from journo-geekery and added:
    Spot the difference.
  10. maschup reblogged this from pilhofer
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  13. equipier reblogged this from pilhofer and added:
    Aron Pilhofer dirige une équipe mêlant journalistes et développeurs au sein du New York Times.
  14. saila reblogged this from pilhofer and added:
    Point. Game. Match.
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